2024 Google and Yahoo Sender Requirements

Starting today, Google and Yahoo are rolling out new email sender requirements. If you're sending bulk emails and you haven't done your homework, this will have a significant effect on your email deliverability. And nobody wants to end up as spam.

But don’t panic, there’s still time to check you’re up-to-date, as it’s a gradual roll-out...

Starting now: Google’s requirements go into effect.

April - Google will start to reject a percentage of non-compliant emails - gradually increasing the rejection rate. And if you're a repeat offender? Well, there's every possibility that they'll blacklist your domain.

June - One-click unsubscribes need to be in place to prevent being blocked.

Now, to be compliant you’ll need:

• A dedicated sending domain

• An authenticated DMARC policy

• One-click to unsubscribe

• Low spam complaints

Your email platform should have reached out about what they've done for you, and what you need to do yourself. If you need a hand just sing out.

The things we're being told to implement have always been best practice (eg sending to small, segmented lists to reduce spam complaints), but now they're a requirement.

We've read a great article from Klaviyo that you might be interested in here with some great step-by-step instructions on how to make sure you've covered all bases.

Hopefully this all helps you get that little bit smarter with your digital marketing and demonstrates why it's important to have experts on hand to help prevent any digital disasters - like ending up in the black hole of spam.