Tasmania’s tourism sector offers an incredible springboard for local businesses to boost visibility and attract new customers. Whether you’re in Launceston or operating elsewhere in Tasmania, aligning your marketing efforts with broader tourism initiatives—like those of Brand Tasmania or UNESCO’s City of Gastronomy—can help you tap into new audiences, build credibility, and tell a compelling brand story.

Here’s how businesses, especially those in the food and beverage industries, can align their marketing with Tasmania’s thriving tourism ecosystem:

1. Harness the Power of Brand Tasmania

Brand Tasmania champions the state’s identity as a haven for authenticity, quality, and sustainability. Aligning with its core values can amplify your brand’s connection to the region’s story.

• Tell Your Local Story: Highlight your connection to Tasmania’s unique environment. For example, a Launceston-based brewery might emphasise the farm-to-glass journey of their products, showcasing the local terroir that shapes every sip.

• Use the Tasmanian Mark: Incorporating this mark into your branding signals provenance and aligns your product with Tasmania’s global reputation for excellence.

• Collaborate Locally: Cross-promote with other Tasmanian businesses to build a network of shared credibility. Think of partnerships where products or services complement each other, like pairing drinks with locally sourced produce.

2. Leverage Launceston’s City of Gastronomy Status

Launceston’s UNESCO City of Gastronomy designation positions it as a must-visit destination for culinary tourism. Businesses can harness this spotlight to enhance their own brand appeal.

• Collaborate with Culinary Partners: Partner with local chefs, restaurants, or producers to create exclusive pairings or events. For instance, a brewery could develop a menu in collaboration with a local restaurant, highlighting the versatility of their beer with Tasmanian cuisine.

• Offer Immersive Experiences: Create destination-worthy experiences, such as tastings, behind-the-scenes tours, or seasonal events. Think harvest festivals or brewery bonfire nights that celebrate Tasmania’s food culture.

• Celebrate the Local Food Culture: Share stories or create content that links your business to Launceston’s rich gastronomic traditions, such as exploring the history of regional ingredients or spotlighting unique Tasmanian flavours in your products.

3. Elevate Visual Storytelling

Tourists love stories, especially when they feel real and rooted in place. Whether through social media, blogs, or videos, visually showcasing your connection to Tasmania can leave a lasting impression.

• Show the Process: Share authentic behind-the-scenes content. For instance, a farm based brewery might showcase the brewing process, from growing barley to pouring the final pint, underscoring a commitment to craftsmanship.

• Focus on Place: Use professional yet warm imagery that highlights Tasmania’s natural beauty and your role in it. This can include shots of your team working, picturesque landscapes, or events held on-site.

4. Engage Through Education

Tourists are often curious about the stories behind what they consume. Use storytelling to educate your audience about your products and their link to Tasmania’s broader identity.

• Develop Pairing Guides: Curate suggestions for pairing your product with other local offerings. A guide to matching a particular beer with smoked salmon, cheeses, or lamb, for example, can enhance customer experience and local connections.

• Share Content about Tasmania: Write blogs or create videos that connect your product to the region’s broader narrative. This not only builds credibility but also positions your business as a proud ambassador of Tasmanian culture.

5. Participate in Local Initiatives

Tasmania hosts a wealth of festivals and events that draw tourists. Look for opportunities to join or create experiences that highlight your product.

• Festival Partnerships: Collaborate with event organisers to feature your products. For example, a Launceston brewery could provide exclusive beer pairings at a local food festival.

• Event Creation: Develop your own seasonal events that celebrate Tasmania’s culinary scene, attracting locals and tourists alike.

By aligning your marketing with these broader initiatives, Tasmanian businesses can enhance their visibility and tap into the lucrative tourism market. With a mix of authentic storytelling, strategic partnerships, and immersive experiences, the opportunities to grow your brand—and contribute to Tasmania’s rich narrative—are endless.

Ready to take your marketing to the next level? Let’s have a chat. At Have and Hold Marketing, we help businesses like yours create impactful strategies that resonate with locals and visitors alike. Reach out today, and let’s explore how we can bring your Tasmanian story to life.