I’ve been on the hunt for a MacBook case for the past 3 months or so, which proved harder than I thought it would. In the initial stages of my search, I came across Burga, a tech accessories brand based in Lithuania, of all places. 

I wasn’t immediately convinced. But Burga has done an incredible job of making its retargeting ads effective. Suddenly, they were following me around the internet, but not in a creepy way. I was consistently seeing their content, high-quality video, which was different each time. No pesky repetitive ads that are exactly the same every time you see them. 

Eventually, I took the plunge and made a purchase, and that’s when they really impressed me. Instead of receiving a generic order confirmation, what landed in my inbox was one of the best examples of a thank you email I’ve ever seen. 

I know better than most (this is what I do after all) that the above is the exact email that gets sent to every single customer, but it certainly doesn’t feel like that. It’s a perfect example of how as your business grows, you can still make each and every customer know how much you appreciate their support. 

Marketers are always talking about funnels and nurturing your email list, but I sometimes feel as though all the focus is on getting new customers, which is fantastic, but what’s even better is creating a raving fan that will come back again and again. What this email (and all the just as fantastic subsequent emails) does, is make sure that I feel seen and appreciated. It makes me feel as though the brand is genuinely stoked that I have purchased from them, and it means I’m likely to purchase from them again. 

So, if you’re an e-commerce brand that currently just sends out a generic order confirmation, this is your sign to step it up a notch. If you need a hand, I’d love to have a chat with you. I’m Klaviyo partner and product certified, and I’ve created my fair share of effective email marketing sequences.

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