The Strategy Studio - She & I Skin Co.

How a Strategy-First Approach is Powering She & I Skin Co.’s Growth

When launching a brand, every decision matters—from the way it looks to how it connects with its audience. She & I Skin Co. understood this from day one. After developing their brand identity and website with Club Coco, they came to us to craft a strategic marketing launch that would set them up for success. Six months later, we’re not just managing their marketing—we’re shaping their growth.

A Full-Funnel Marketing Approach

From the start, our partnership with She & I Skin Co. has been strategy-led. With complete oversight of their marketing, we ensure every channel works together to drive both brand awareness and conversions. Our work includes:

Content Creation: Bringing the Brand to Life

A strong visual identity is crucial in the skincare industry. Our content creation ensures She & I Skin Co. maintains a consistent, polished, and authentic look across all platforms. Whether it’s product photography, UGC-style content, or educational graphics, every piece is designed to resonate with their audience.

Social Media Management: Building an Engaged Community

She & I Skin Co. is creating a movement around conscious beauty. Through strategic social media management, we craft educational, engaging, and value-driven content that builds trust, sparks conversations, and turns followers into loyal customers.

Paid Ads: Turning Engagement into Conversions

A beautiful brand and an engaged audience mean little without the right sales strategy. That’s where paid ads come in. Our data-backed approach ensures She & I Skin Co.’s advertising budget is used effectively, driving targeted traffic, increasing sales, and optimising cost per conversion.

Email Marketing: Nurturing Long-Term Customer Relationships

Beyond social media and ads, we’ve helped She & I Skin Co. build an email marketing strategy that keeps customers engaged. From welcome sequences to product education and exclusive offers, our emails ensure customers feel valued, informed, and excited about their skincare journey.

The Power of an End-to-End Strategy

One of the biggest benefits of working across all of She & I Skin Co.’s marketing channels is having complete strategic oversight. Instead of disjointed efforts, every touchpoint is designed to complement the next, ensuring a seamless brand experience that strengthens both community and sales.

The Results So Far

In just six months, we’ve helped She & I Skin Co. achieve: ✅ A highly engaged social media community ✅ High-converting paid ads that drive real revenue ✅ Email campaigns that deepen customer relationships ✅ Content that positions them as a trusted industry leader.

When strategy leads, marketing delivers. She & I Skin Co. is proof that with the right approach, brands can build not only a following but a thriving business.

Ready to Elevate Your Brand?

If you’re looking for a marketing partner who understands the full picture, we’d love to chat. Let’s create a strategy that fuels your growth and connects you with your audience in a meaningful way.

We have two spots left for 2025—get in touch today!

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How to Create Marketing That Connects: Focus on Emotion

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A Cautionary Tale: The Case of the Vanishing Website Traffic