Top-Performing Content from February: What Worked and Why

Another month, another round of standout content! February was all about relatability, humour, and smart storytelling—proving once again that the best-performing content makes people feel something. Here’s a breakdown of what worked and why.

1. She & I Skin Co. – Celebrating Life’s Big Moments

Video: ‘POV: Your founder gets engaged and suddenly becomes a hand model.’

Why it worked:

• Personal moments build brand loyalty. When brands share life milestones, it makes them feel more human and approachable.

• Humour drives engagement. A playful, relatable take on real-life moments encourages interaction.

• Subtle product placement works. Instead of a hard sell, weaving products into storytelling makes them feel aspirational.

2. Form Plus Pilates – A Message That Hits Home

Video: A Pilates exercise video paired with the text, “As women we carry our children, the mental load, our families' emotions, even the groceries. Go on, you can pick up those heavy weights in your Pilates class.”

Why it worked:

• Relatable messaging connects. Tying Pilates to everyday strength made the content deeply relevant.

• Encouragement drives engagement. Empowering messages inspire audiences to interact and share.

• Smart video structure boosts reach. A seamless loop kept viewers watching for longer, increasing visibility.

3. Ian McNamee & Partners – A Fun Behind-the-Scenes Look

Video: What time do the property managers arrive at work?

Why it worked:

• People love behind-the-scenes content. It humanises the brand and makes the team more relatable.

• Simple formats can be powerful. This tried-and-true concept is consistently engaging.

• Team culture is a selling point. Showcasing personalities helps build trust and familiarity.

4. Have & Hold Marketing – When Industry Jokes Hit the Mark

Carousel: A series of painfully relatable marketing moments, from requesting Comic Sans to realising an email campaign has a broken link.

Why it worked:

• Relatable content drives engagement. When people see themselves in your content, they’re more likely to interact.

• Industry humour builds community. Shared experiences strengthen audience connection.

• Carousel posts keep people engaged. Swiping through multiple slides increases time spent on the post, boosting performance.

The Takeaway: What Makes Content Stand Out?

Looking at these top performers, a few themes emerge:

1. Relatability is key. If people see themselves in your content, they’re more likely to engage.

2. Humour works. A funny or lighthearted take on everyday moments encourages shares and comments.

3. Authenticity wins. Content that feels natural and human consistently performs better than overly polished, sales-heavy posts.

4. Smart formats matter. Using looping videos or carousel posts helps keep audiences engaged for longer.

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