March’s Top Content: Big Moments, Strong Communities, and a Bit of Fun
March reminded us of something simple: when content is grounded in connection—whether it’s a personal story, a big announcement, or a bit of well-timed humour—it performs. Here’s a look at the content that stood out and the insights you can steal for your own socials.
She & I Skin Co. – A Look Back at Where It All Began
Post Type: Throwback BTS Photos + Reflection
Why it worked:
This post tapped into something all business owners understand—how much hustle goes into launching a dream. By sharing candid photos from their first branding shoot and reflecting on the journey, She & I Skin Co. made their audience feel like part of the story.
Key Takeaways:
Looking back builds connection
Familiar faces create trust
Honest reflection encourages engagement
Form Plus Pilates – Big News & Even Bigger Engagement
Post Type: Studio Location Announcement
Why it worked:
Announcing their new Moonah location wasn’t just exciting news—it was proof of a thriving, engaged community. When paired with a well-timed giveaway (which was the true best performer for the month), this post became a driver of serious growth: 177 new followers in March and 47 more by mid-April.
Key Takeaways:
Announcements create buzz
Community drives momentum
Pairing news with a giveaway boosts reach
Ian McNamee & Partners – Office Culture Done Right
Post Type: Team Matched to Trending Sounds
Why it worked:
This video brought office humour front and centre, with each team member matched to a trending sound that captured their vibe. It was fun, creative, and broke the mould of what people expect from a real estate brand, making it all the more memorable.
Key Takeaways:
Humour humanises your brand
Team culture is a strength
Trends work when they’re authentic
Have & Hold Marketing – Sipping, Strategising, and Sharing the Love
Post Type: Event Announcement (Collaborator Post)
Why it worked:
Our Sip & Strategise event announcement was more than a plug, it was a genuine invitation to connect. Teaming up with two other local businesses helped us extend our reach and amplify excitement. The result? An announcement that felt like a celebration.
Key Takeaways:
Announcements build momentum
Collaboration expands reach
Community-led content performs
What We’re Seeing
March was a reminder that people don’t just want to see your content—they want to feel something. Whether that’s excitement, nostalgia, or joy, the posts that hit hardest were the ones rooted in authenticity and shared experience.
Want to craft content that actually connects? Let’s make it happen—get in touch to grab one of our remaining retainer spots for 2025.
