In the digital realm, where first impressions are crucial, ensuring your website offers the best user experience while also optimising for search engines is key. Let's talk about two straightforward yet impactful tweaks that can significantly elevate your site's functionality and SEO performance.

1. Open External Links in New Tabs

When visitors navigate your site, the last thing you want is for them to lose their way after clicking an external link. A simple fix? Ensure all outbound links open in a separate tab. This small adjustment keeps your website accessible to visitors, encouraging them to explore more of your content without the frustration of finding their way back after being redirected.

2. Verify Your Social Media Links

It might seem basic, but functional social media links are often overlooked. Incorrect links can lead visitors away from your intended social platforms to, say, the social media page of your website builder like Squarespace. This error usually stems from not updating the template's default settings. A quick review and update of these links can save your brand's online credibility and ensure your visitors connect with you across all platforms as intended.

These tweaks might be simple, but they're mighty. By ensuring external links open in new tabs and that your social media links lead to the right accounts, you're not just improving user experience; you're also laying down a solid foundation for better SEO results. Before your site goes live, taking the time to double-check these elements can make all the difference in how effectively your website serves your business and your audience.

At Have And Hold Marketing, we're all about empowering businesses with practical, easy-to-implement strategies that make a real difference. Ready to refine your website and make it a true asset for your business? Let's get to work.