The Project & The Brief

Over 3 months, we helped this high-end retailer boost their online sales with a strategic approach to their META Ads campaign and we’re thrilled to share the results. $89,303 in sales with an average Return On Ad Spend (ROAS) of $18.57.

For client privacy, we’ve de-identified the data, but we hope this demonstrates what we can achieve for our clients in a relatively short time frame.

Below you’ll find the details of the campaign, and if you’re ready to step up your META advertising, why not click on through to book a discovery call today!

The Challenge

Our client, a high-end retailer, was after a boost in online sales. They had a strong social media presence but hadn’t tapped into the full potential of Meta ads.

Our Objectives

  • Get more eyes on the brand.

  • Drive traffic to the website.

  • Increase online sales.

  • Maximise Return on Ad Spend.

The Solution

We implemented:

  • Top and middle of funnel campaigns for awareness and consideration.

  • Bottom of funnel retargetting campaigns for conversions.

  • Tailored ad sets for specific products and promotions.

The Results

  • 620,000 People saw the ads

  • 22,225 Clicks on ads

  • 3.59% Click through rate

  • Total conversions: 306

  • Total sales generated: $89,303

  • Return on ad spend: $18.57

The Profitability Results

All the above is great, but how much did they have to spend to get those results? Not as much as you’d think!

  • Net Profit (after ad spend) - $84,494 in 3 months.

Campaign Highlights

  • Campaign 1

    High engagement with over 200,000 impressions and 7,664 clicks.

  • Campaign 2

    stood out with a high CTR of 5.86% with low CPC of $0.11

  • Campaign 3

    Demonstrated the efficiency of video with a CTR of 8.83% and CPC of $0.16.

*Campaigns have been de-identified.