Insights from the Klaviyo 2024 Marketing Spend Report

If you’ve ever been in an H&H Strategy Experience, heard us present, or had a Discovery Call with us, you’ll know how these two key findings from the Klaviyo 2024 Marketing Spend Report speak to the essence of what we do.

CONNECT YOUR DATA ACROSS CHANNELS TO MAXIMISE ROI

Email, SEO, social media, and content marketing take the spotlight over other digital marketing strategies this year, while customer reviews are a high priority for those with moderate budgets. To maximise ROI in 2024, marketers must know which channels are working, falling behind, or presenting further opportunity. Leverage technology, such as a customer data platform (CDP), to connect and centralise data across all channels, gain deeper insights, and drive stronger customer engagement.

One of the reasons we can make such incredible decisions to improve our client’s ROI over time is because we use an epic (and tbh bloody expensive) piece of reporting software that allows us to pull data from just about anywhere.

When we’re working with you on paid ads, we’re not just making decisions based on paid ads numbers. We’re looking at your website traffic, organic socials, online sales and so much more, to figure out what strings we need to pull and where.

SEE THINGS FROM AN OMNICHANNEL PERSPECTIVE

How much marketers have to spend on physical channels makes a big difference to their investment priorities. However, there's further opportunity for those with any budget to gain deeper insights across activities. Think about how you encourage shoppers to take omnichannel actions to gain valuable first-party data. Online-only promotions, QR codes, and campaign-specific landing pages can be used across physical campaigns to move shoppers across channels and better understand their behaviours.

THIS is why we try so hard to work with our clients across multiple channels. We know budgets don’t always allow it, but the real magic happens when we have control of an omnichannel strategy and execute it on behalf of our clients across social, paid ads, EDM, websites and more. The fact of the matter is it just doesn’t work as well when that cross-channel synergy isn’t achieved.

While we’re creatives at heart, we’re also data nerds and we LOVE deep diving into a report like this, just as much as we love seeing the $$$ flow in for our clients.